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“An excellent ‘ready reference’ both for copywriters and for those entering the field.” — Robert Goldsborough, Special Projects Director Advertising Age “Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?” — Denny Hatch, Editor Target Marketing Six seconds. That’s all you have to grab your prospect’s attention and make a sale. Use the right phrase or slogan, however, and you’ve made your sale. Use the wrong one, and you’ve lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It’s the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you’ll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter’s primer called “10 Basic Rules of Copywriting,” with insider’s tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you’ll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded “writer’s block.”
From the brand
As a leading global education company, our mission is to partner with educators, learners, and professionals to help them access all the value that education can offer, no matter where their starting points may be.
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Publisher : McGraw Hill; 1st edition (June 11, 1998)
Language : English
Paperback : 160 pages
ISBN-10 : 0809229773
ISBN-13 : 978-0809229772
Item Weight : 12 ounces
Dimensions : 8.5 x 0.4 x 8.7 inches
Customers say
Customers find the book handy for references and writing better product descriptions. They describe it as an excellent, value-for-money, and nice resource. Readers also mention it’s a huge time-saver and easy to browse through.
AI-generated from the text of customer reviews
